Building Your Personal Brand

In this engaging session, Claire Stroh explains how HR professionals can effectively communicate their value, build a strong personal brand both online and offline, and network purposefully to advance their careers and organizations. Whether your goal is to attract candidates, boost sales, or find professional development opportunities, Claire’s connect, post, and engage intentionally framework will help you convey your value and grow your network! Discover practical strategies to attract opportunities, strengthen professional relationships, and enhance your brand through social media and genuine connections. February 04, 2026 | 12:00 PM - 1:00 PM EST

Key Takeaways

Define what a personal brand is and explain why it plays a critical role in career growth, visibility, and professional influence.

Identify and articulate their unique value proposition to communicate confidence and credibility across professional settings.

Use intentional networking strategies online and offline to build connections and attract opportunities.

Leverage social media effectively to connect, engage, and reinforce a consistent personal brand aligned with career goals.

Meet the Speaker

Claire Stroh

CEO | Claire is Coaching LLC

Claire Stroh, MBA, PHR, SHRM-CP, is currently a Senior Talent Acquisition Business Partner at ATI Materials and CEO of Claire is Coaching LLC. She has used social media and networking to build her personal brand and uncover new opportunities for herself and the companies she’s worked for. She’s passionate about helping others do the same! Claire has more than 12 years of successively diverse human resources management experience with privately-owned and publicly-traded global leaders. She holds a Bachelor of Science in Business Administration with a concentration in HR from the University at Buffalo and an MBA from Niagara University. She is certified as a Professional in HR through SHRM and HRCI, and is an Adjunct Professor for HR at Niagara University. Claire is an active volunteer with her local HR Association and UB School of Management Alumni Association. She was named a HR Impact Award Winner by Buffalo Business First and Talent Acquisition Trailblazer/Community Catalyst Award Winner by HRUnite!